Between the intense blue of the sea and the silvery green of the olive trees, a story of authenticity and passion is born: Oro di Rufolo.
This line of award-winning extra virgin olive oils embodies all the strength of local varieties and the authentic character of Puglia. Oils capable of conquering the most prestigious guides and the most demanding palates, a symbol of the dedication and vision of three young entrepreneurs who have chosen to transform their roots into the future.
To best express this identity, Oro di Rufolo has chosen a premium packaging for extra virgin olive oil, capable of transmitting the quality and elegance of the product at first glance. The choice fell on California, a tall bottle for oil from Gruppo Saida’s Horizon collection: slender, modern and with clean lines that enhance each label, transforming the container into a true distinctive sign.
The California olive oil bottles are not just a simple container, but a fundamental element for telling the story of a brand and making the consumer live a memorable experience. Their bold shape captures the eye and leaves an indelible memory, while the DOP mouthpiece guarantees safety and integrity, combining functionality and design.
To complete the project, the label design and institutional communication curated by Daria Toriello & Roberto Mazzarago, who have been able to interpret the value and soul of an excellent product.
At this link you can listen to Daria in her explanation of the rebranding achieved, with a focus on the choice of packaging.
Choosing a tall bottle for oil means investing in packaging that not only protects, but tells a story. And when it comes to premium packaging for extra virgin olive oil, the difference can be seen — and felt — from the first glance to the last drop.
