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Case Study
05.06.2025

Mo.Ka

On Monte Canto, in the province of Bergamo, on the edge of a silent forest, wines are born that do not need special effects to leave their mark. All you need is a hill, a vine and someone who really knows how to listen to it.

From here comes to life Mo.Ka, a winemaking project that has made essentiality and sincerity its distinctive feature.

At the base of Mo.Ka there is a clear vision: to create an authentic wine, that can tell the story of the territory and the work of those who produce it, without filters.

This is why Unfiltered was born, a line that does not only represent a winemaking method, but a true philosophy.

“It is not a question of establishing whether filtering a wine is right or wrong: for us it is simply a tool, to be used with moderation. With Unfiltered we want to offer a wine in its purest form, leaving those who taste it the pleasure of discovering every nuance.”

The result is a lively, energetic, sincere wine. A liquid story that does not need mediation, but only to be understood and shared.

Three labels, one bottle: Borgognotta Essentia

To enclose and enhance this vision, Mo.Ka has chosen packaging that is consistent with its philosophy: the Burgundy bottle Essentia from the Sommelier collection by Estal, distributed exclusively in Italy by Gruppo Saida.

Essentia is a bottle that combines elegance and robustness, capable of enhancing the identity of the wine and communicating, at first glance, a message of authenticity and attention to the essential.

The role of design: translating an identity into an image

Giving visual form to this universe is the 1000ml.design team, which has been able to interpret the Unfiltered philosophy with a strong, recognizable and visually impactful graphic design.

The label is not just a dress, but an extension of the message: it communicates belonging and authenticity, just like the wine it contains.

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