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Case Study
18.02.2025

Izzi Liquori

Produced in Italy since 1903, Amaro Erbes is an explosion of aromatic aromas and beneficial properties. A historical invention, the result of herbal science, taste and talent. A recipe that the Izzi family Liquori has been preserving and handing down for more than 120 years.

Over time, the product range has been further expanded with Amaro Erbes Gran
Riserva, Sambuca Premium and Sambuca al Caffè, while the search for new formulas continues.

 

The project is entirely focused on sustainability, the entire product line is certified organic, the packaging itself is made of 100% post-consumer recycled glass bottles, alternative fibre labels and cork and activated carbon caps.

 

The chosen bottle is one of the references from Estal’s DobleAlto®️ collection, for which Gruppo Saida is the exclusive distributor for the Italian market, characterised by a double bottom that turns into an elegant podium, an element that enhances the packaging and increases the perceived quality of the final product.

 

The packaging is further enhanced by an incredible label design by designer Dario Frattaruolo, with numerous embossing elements, ennoblements and unique graphics.

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