There are projects that aren’t born just from a product idea, but from the desire to transmit and pass on a memory.
The Liquorificio Ianniciello project tells precisely this story: a simple, authentic story, deeply rooted in tradition and the local area.
The company was born from Vito Ianniciello’s desire to transform a family passion into an artisanal business, preserving the knowledge of homemade liqueurs and bringing it into a contemporary project.
Authentic ingredients, a short supply chain, wild herbs and spices harvested locally, citrus fruits from the Amalfi Coast: each bottle encapsulates a world of nature, seasonality, and care.
Andrea’s work translated these values into a visual identity. Basile, who created a warm, Mediterranean, and sensorial branding project, respecting tradition while maintaining a contemporary language.
To enhance an identity so deeply rooted in tradition, the Pharma bottle by Estal, a Spanish brand distributed exclusively in Italy by Gruppo Saida, was chosen. A timeless and versatile design, capable of harmoniously accompanying a story of authenticity, territory, and memory.
Creative Director: Andrea Basile
Type Design: Giuseppe Salerno
Photo: Diego De Dominicis
