Numerous neuromarketing studies show that over 70% of purchasing decisions are made unconsciously. In the wine & spirits, this data takes on even greater weight: consumers often choose a bottle without knowing the producer, letting themselves be guided by the visual impact.

Shape, color, materials, and details therefore become strategic elements.
Not just containers, but true positioning tools.

In this scenario, designing unique wine bottles is not an aesthetic choice, but a concrete lever of value.

The Di Camillo Vini case study

The collaboration with Di Camillo Vini is born from an authentic story, which has its roots in 1887, in the heart of Abruzzo. For six generations, the family has cultivated its vineyards organically, preserving tradition and quality.

To promote such a distinctive Montepulciano d’Abruzzo, a wine branding project was needed that would convey the full strength of the product at first glance.

The choice of bottle: a high-shoulder Bordeaux with a strong impact

The project takes shape starting from Nancy, a bottle from the Horizon collection.

This is a Bordeaux bottle with a high shoulder, a choice that evokes classic elegance but with a contemporary interpretation. The slender proportions and clean design allow for a distinctive aesthetic, without losing ties to winemaking tradition.

This bottle type is particularly effective in wine branding, because it immediately conveys quality, structure, and authority.

The value of customization: the gold Horizon groove

If the shape defines the language, it is the detail that makes it memorable.

In the case of Di Camillo Vini, the Horizon groove was personalized with a gold finish, created by Cerve Group. An intervention that transforms a structural element of the bottle into a distinctive visual sign.

The result is a bottle that truly deserves its place among special wine bottles, capable of capturing attention and clearly differentiating itself on the shelf.

A detail that is not only aesthetic, but strategic: the gold color amplifies the perception of value and reinforces the product’s premium positioning.

The label: a perfect dialogue between design and material

Completing the project is the work of Stefano Bracci, who designed A visually striking label.

The golden serpent takes center stage and integrates perfectly with the Horizon recess finish, creating a strong and instantly recognizable aesthetic coherence.

This dialogue between label and bottle is one of the key elements of wine branding: each component contributes to building a unique and distinctive identity.

A team project

The success of this case study is the result of a synergy between different skills:

• Stefano Bracci – Total Packaging Design
• Cerve Group – Horizon Recess Painting
• Grafiche Federighi – Printing and Ennobling
• Piergiul