A bitter that tells intense, mysterious stories, rooted in time.
Amaro Seneghe is a project that has its roots in the search for authenticity. An artisanal product that stands out not only for its recipe, but also for the artisanal bitter packaging chosen to enhance the visual and material narrative of the brand.
For this project, FARM was chosen, a bottle from the Rude collection by Estal, distributed exclusively in Italy by Gruppo Saida. A glass bottle for amaro designed for those who want premium liqueur packaging that leaves its mark.
A glass with an unmistakable design: rough, textured, irregular – 💚 Wild Glass®, 100% post-consumer recycled glass. Its textured appearance makes it ideal for products with a strong and distinctive character, such as artisanal spirits.
The project received the prestigious Black Label-Design Award at Vinitaly 2025 thanks to a label for amaro rich in symbols and narrative details, curated by Andrea Basile Adv & Vimem.
📸 Ph: Sara Dionisi
