A contemporary amaro designed for bartenders and new generations

Amaro Cheers was born as a amaro with a unique, refined, and surprising character. A true sensory journey that combines the freshness of citrus fruits, the intensity of aromatic herbs, and the depth of spices.
Designed for bartenders and a young audience, it stands out right from its name: fresh, international, and immediate. A name that anticipates the experience and perfectly complements a contemporary aesthetic.

The strategic role of the bottle in the packaging of an amaro

When it comes to amaro bottles, shape and material become central elements of the project. To express its identity through its packaging, Amaro Cheers has chosen the Natural bottle from the Wildly Crafted collection by Estal, of which Gruppo Saida is the exclusive distributor for the Italian market.

This is a A round bottle of bitters with a strong visual impact, characterised by an organic texture inspired by nature. The imperfections of the glass are not hidden, but enhanced, becoming a distinctive sign that evokes craftsmanship, authenticity, and character.

A choice that demonstrates how amaro bottles can become an integral part of the brand’s language, strengthening its market positioning.

Label design and visual consistency

The label’s graphic design was handled by the agency Studiolaregina, which has successfully interpreted the Mediterranean soul of Amaro Cheers with a clean, contemporary, and recognizable design.
The combination of label and bottle creates a visual balance capable of engaging with the target audience, making the product immediately identifiable on shelves and in cocktail bars.

A successful case study for premium amaro bottles